Decoding customer psychology through colors – continuing the journey with Seacret Vietnam
Understanding people – reaching the hearts of your customers
Following the success of the program in Ho Chi Minh City on September 28, 2025, Phi&P continues the collaboration with Seacret Vietnam to host the workshop “Decoding Customer Psychology Through Colors” for the Hanoi sales team on October 5, 2025. The back-to-back programs, attracting nearly 600 participants, created a vibrant and energetic learning atmosphere – where each individual not only explored deeper insights about themselves but also learned how to understand customers through the lens of behavioral psychology and color language.
The workshop was specifically designed for Seacret’s distributors and sales team – professionals who regularly operate in environments that demand refined communication skills, emotional connection, and deep customer understanding. In the increasingly competitive direct sales industry, understanding human psychology is no longer just an advantage but a core element in building trust and influence. Therefore, this workshop represents a strategic step in the ongoing training partnership between Phi&P and Seacret Vietnam, aiming to develop soft skills alongside business capabilities.
Discover yourself – understand others to connect
The program content was developed by Phi&P with the aim of helping participants gain a deep understanding of customer behavior, motivations, and emotions in their decision-making process. Under the guidance of speaker Ms. Nông Vương Phi, participants were introduced to the Four color personality model – a widely used tool in communication skills training and personal development.
Each color group was illustrated through vivid examples reflecting characteristic behaviors, emotions, and interaction styles, enabling participants to quickly identify customer types and adjust their approach accordingly. More importantly, the program goes beyond simply “understanding others”, it also encourages participants to reflect on themselves – recognizing their personal color type, understanding their strengths and limitations, and improving their communication effectiveness.
When sales professionals understand both their own language and that of their counterparts, they do more than convey a product – they convey trust.
Experience – Reflect – Transform
The program was designed based on the Learning by Doing philosophy, emphasizing hands-on experience through interactive activities, group discussions, and real-life business simulations. The most popular segment was the “1 product – 4 ways to approach” exercise, in which groups of participants role-played four different customer types. In just a few minutes of practice, everyone realized that the same product, when presented with different approaches, tones, and emotions, could produce entirely different outcomes. These “aha moments” allowed participants to deeply experience the power of empathy and adaptability in communication – skills that every sales course aims to teach, yet few programs can convey as vividly and naturally as this one.
Ripple effect – Strengthening team cohesion
From Ho Chi Minh City to Hanoi, both workshops concluded in an atmosphere of excitement, connection, and sharing. Many participants shared that the program not only helped them “better understand their customers” but also “gain deeper insight into themselves,” realizing that effective communication always begins with respect and empathy. The laughter, bright eyes, and heartfelt expressions of gratitude were clear evidence of the shift in awareness and emotions that the program inspired.
Going beyond knowledge, this series of programs helped the Seacret Vietnam team establish a common language in communication and customer service. When each individual understands themselves, empathizes with colleagues, and comprehends customers, collaboration becomes more natural, and workplace morale improves – this is the sustainable value that Phi&P aims to deliver in every training program.
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